Privacy Policy

Privacy Policy – MK Cheerleading Academy – May 2018 

Safeguarding Our Members’ Privacy

Your privacy is very important to MK Cheerleading Academy (MKCA). This Privacy Policy (“Privacy Policy”) spells out our commitment to respecting the privacy of users of, as well as ‘MK Cheerleading Academy’ social media websites, mobile websites, applications and other content (collectively, the “Service”).  MK Cheerleading Academy reserves the right to change this Privacy Policy in its sole discretion without notice to you.

Collection of Information

Collection of information is usually grouped into two categories: personally identifiable information and so-called ‘aggregate’ information. Personally identifiable information is any information in MK Cheerleading Academy possession that is associated with a specific user of our site (such as a name or email address) and information we collect about how individual visitors use our site (such as the fact that a visitor likes entertainment news or has purchased certain merchandise). It does not include aggregate information, which is general demographic information (such as the total number of visitors who are more than 35 years old).

MK Cheerleading Academy also gathers and stores information via an online management system “Think Smart Software (DanceBiz)” (their privacy policy can be accessed by clicking here). Personal information may be collected through this system in order to sign up for new classes, contact parents about existing classes and to allow access to emergency contact information.

MK Cheerleading Academy may also hold your personal information in order to keep clients up to date. MK Cheerleading Academy will only add your information to these mailing lists if you have opted in upon signing up and you are free to opt-out or unsubscribe from this service at any time.

MK Cheerleading Academy will never sell your personal information to third parties.

Personally Identifiable Information

MK Cheerleading Academy uses personal information only for the following purposes:

  1. to process requests and orders placed with service providers;
  2. to personalize content based on visitors’ interests, including making visitors aware of editorial features, advertisements, and commercial offerings that may be of interest;
  3. to communicate with visitors;
  4. to serve visitors when they have questions or problems;
  5. to perform normal business operations (such as billing) and
  6. to investigate complaints and protect visitors, in compliance with the law.

You expressly consent to MK Cheerleading Academy contacting you through any contact information you provide directly or indirectly to MK Cheerleading Academy via its Service, in accordance with applicable laws.

Your profile information (any demographic information you provide to MK Cheerleading Academy such as postcode, age etc) may be used to create personalized content, services, and marketing on MK Cheerleading Academy’ Services so that we can deliver information to you based on your interests and location. In addition, MK Cheerleading Academy may provide affiliates with non-personally identifiable profile information to generate aggregate reports and market research.

Agreement, Interactive Features Guidelines and policies

From time to time, we’ll make our visitor ship list available to carefully selected outside organizations. We may also send approved commercial communications to visitors on behalf of outside parties. If you do not want your name, address, e-mail address or other personal information to be provided for such purposes, indicate your intent by going to Visitor Preferences and choosing to opt out.

MK Cheerleading Academy uses strict procedures and safeguards designed to protect the privacy of all personal information. All MK Cheerleading Academy employees with access to personal information are required to follow specific practices concerning its proper handling, as specifically authorized or as required by law.

MK Cheerleading Academy complies in all respects with the Electronic Communications Privacy Act of 1986, as amended, (‘ECPA’). Subject to the subpoena, warrant, consent, and court order provisions of ECPA, we must provide visitor information and/or Internet communications to the proper authorities.

Aggregate Information

MK Cheerleading Academy tracks the total number of visitors to each of our pages in an aggregate form to allow us to update and improve our sites. Personally identifiable information is not extracted in this process. MK Cheerleading Academy may use or disclose aggregated (not personally identifiable) information for any purpose.

On a limited basis, we use ‘cookie’ technology. Cookies are pieces of information that an Internet site transfers to your hard drive for record-keeping purposes. Our servers then use these cookies to make your sessions easier by saving your preferences while you are on MK Cheerleading Academy pages. The use of cookies is an industry standard — you’ll find them almost everywhere on the Internet. Our cookie usage is single session-only information, and is not stored across multiple sessions. MK Cheerleading Academy tracks which ads have been viewed, and we tie it to demographic data, but not to personally identifiable information. Remember, this describes cookie usage ONLY on (and its affiliate) sites. We have no control over the use of cookies by other Internet sites and their owners.

Contact Information

For answers to specific concerns regarding privacy that are not addressed here, see our About Us page. This provides information on how to contact us at

This Privacy Policy was last updated on 23rd May 2018.